One of the main signs that a social media platform has matured is the range of facilities it offers businesses to attract more customers and advertise its products. From this point of view, we can safely say that Facebook™ is the most mature social media platform. Just take a look at the way insights are structured and detailed to offer you information about every action taking place on a page and what it means in terms of engagement, conversion and ROI.
Now, moving on to the advertising section, Facebook™ offers a wide range of tools for creating an ad, setting up an ad campaign and determining the budget you want to invest and the audience you want to reach. Facebook™’s Ads Manager was impressive for any marketer from its very beginning – now it has become even better.
Putting the User at the Core of the Concept
The first design of the Ads Manager was developed by marketers, no doubt. They knew what marketers need, what tools they work with and what kind of data they need in order to evaluate the results of each campaign. However, business pages are no longer restricted to large companies, with a fully staffed marketing department.
Small businesses, start-ups and one-man businesses have taken over the social media, especially Facebook™, because they understand that this is the way of attracting more customers, building a brand image and creating the best conditions for their business to grow. All these small business owners are not marketing specialists. They needed an ads managing tool which was both professional and user friendly. The Facebook™ team listened to them and acted accordingly.
The new Facebook™ Ads Manager features a new design, simpler functionality and more control in the hands of the page administrator. Let us go through some of the most important new features:
1. Drop-Down Menus
Getting inspiration from the long tradition of computer software (with which everyone is familiar), Facebook™ Ads Manager now has drop-down menus, structured in a simple and logical manner. The main visible tabs are:
- Manage Ads
- Account Settings
- Power Editor
Just underneath this main drop down menu, visible from the first moment you go to your Ads Manager section, you will see the daily amounts you have spent on Facebook™ ads during the last seven days.
2. Aggregate Overview of All Campaigns
A business owner needs to keep everything under control – and Facebook™ ad campaigns are among these critical issues. The new layout of the Ads Manager contains a detailed presentation of all your campaigns with the relevant metrics at a glance. This helps you assess the success of each ad and make the necessary adjustments or even terminate a campaign before its deadline.
Thus, you do not have to waste time going through various menus anymore – just access the Ads Manager main panel and you’ll have all the information you seek.
3. Comprehensive Tools
Once you hover your mouse cursor (or tap) on the Tools tab, you will get this drop down menu:
- Audience Insights
- App Ads Helper
- Advertiser Support
One notable change in the way Facebook™’s ad tools work is the fact that the Pixel tools helps you configure the new Facebook™ Pixel, which replaces both the old Conversion Pixel and Special Audience tool.
For each sub-menu, you will find the same structure of drop down menu with easy to understand and use functions. All in all, the new redesigned Facebook™ Ads Manager is aimed at offering great user experience for everyone – even people with little to no technical skills. The numbers and percentages in the insights panels are accompanied by suggestive graphs and charts which help you understand how well your ads perform and whether you have reached your target or not.