Hosting events is one of the top recommended ways to gain exposure for your company, build authority in your niche and create a fresh pool of contacts – potential customers or business partners. Whether this event is a keynote speech, a product launch or a full-scale business convention with reputed featured speakers, if you want it to be a major success, you need to promote it using all the offline and online channels available.
And one of the best channels for promoting events is Facebook™. This social media platform has been consistently shifting its approach towards helping businesses promote their products and services. One of the specific facilities offered by Facebook™ in this respect is the possibility to create an event page and invite people who may be interested in it to join it and share the event page to their list of friends.
Today we will share with you several ideas regarding how to promote your company event on Facebook™, both on the platform itself and outside of the platform. Here we go:
1. Create a Fantastic Cover Photo for Your Event Page
Event pages feature a space for a cover photo of 784×295 pixels. You should remember and stick to these dimensions, because larger images will not be resized, but cropped to fit the specified size. However, this is a decent image size to design catchy visuals promoting your event.
Why is it important? Because anytime someone states that they will attend or consider attending your business events, the event page with its cover photo will be shared on the Timelines of their Facebook™ friends.
2. Promote Your Event Using Status Updates
Besides creating an event page, you should promote you event on your Facebook™ company page by sharing various updates – such as revealing the name of a special guest speaker, the agenda of the events, the direct link to the registration page, etc. These status updates should begin a few weeks before the actual event and should be carefully planned by creating a posting schedule especially for them.
3. Organise a Contest for Free Tickets
If you are hosting a paid entrance event, one of the great ways in which you can promote it on Facebook™ is by organising a contest, the prize being free tickets. Depending on the value of the tickets and the size of the event, you could give away between one and five tickets to lucky winners, picked using an independent platform such as Random.org.
4. Add a Facebook™ Sharing Button on the Registration Page
One way to gain more exposure of the event is to allow people who registered to attend to share this information with their friends on Facebook™. Actually, you should include all the social sharing buttons on the landing page for event registration, thus allowing your attendees to share the news on all the social media platforms where they have accounts. This will also help your event gain cross-platform promotion and reach a greater number of people than on Facebook™ alone.
5. Create Targeted Facebook™ Ads
Facebook™ ads are not only efficient in getting more sales, but also in gaining more exposure for your event. In order to create maximum conversion, you should be very careful about creating the targeted audience for your event. One important element you should set from the beginning is the location of people who will see the ad. It is unlikely that a person from Perth or Darwin will travel to your event taking place in Sydney, unless it is a major event involving top industry leaders in your niche.
By applying these simple and easy strategies, your event will gain great exposure and you will increase your chances to have a full house when it takes place, all simply by creating clever and inexpensive promotion on Facebook™.