This article is for people who want to advertise their shopify store with Facebook. The first step is to collect everyone who touches the store so you can remarket to them through Facebook.
Step 1. Business Manager
If you haven’t already, best practise is to claim your Facebook page and Ad Account in the Meta Business Manager
Find Your Pixel ID
Go to the Pixel section of your ad account: https://business.facebook.com/ads/manager/pixel/facebook_pixel/
- Make sure you’ve selected your ad account
- Click the Actions drop down
- Select View Pixel Code
Copy Pixel ID
In the dialog box, you’ll see a line with a long number. Select and Copy just the number.
Log Into Shopify Store Backend and Paste
[Shortcut] Paste /admin/online_store/ after your store’s url eg mystore.myshopify.com/admin/online_store/preferences
In your shopify backend:
- Click Online store
- Click Preferences
- Find the Facebook Pixel field and paste the number you just copied.
- Save
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