They’re like buckets for collecting people
Define Your Audience
1. Name your audience for your own purposes. You're going to make a lot of these so make sure it's meaningful to you in a year. I name mine for the website they relate to, WCA stands for Website Custom Audience, and the number of days it's for.
2. In this example, I've chosen website traffic for any person who visits my site anywhere. But you can get pretty specific here. eg People who visit my women's shoes (make an audience out them) vs people who visit my men's shoes. I can have an Ad for those two types of customer that relates to them.
3. If you create landing pages on third party site, you can list them all so that you don't have to create many audiences to catch all traffic.
4. While you don't have access to names and emails etc, Facebook will know who visited you, and can hold that info in your audience for up to a maximum of 6 months. I strenuously suggest you have a least one 6 months audience catching all traffic ready for when you need it.
5. This is the reason we're create an audience with everyone in it to hold them as long as possible. At the moment you don't have any past traffic because this is the first time you're creating an audience. If for example in a month you decided to create a new 7 day audience, you wouldn't have to wait for people to click on your website. Include past traffic would mean that you're small audience would automatically be filled by your large audience instantly. We used to have wait every time we created a new audience for people to click.
6. Click the Cog, and choose Pixel Code to copy the programming script that needs to go in the <head> section of your website for this to work.