An orientation of the interface
The menu allows to select what we want to do in Power Editor. We’ll be concentrating on Manage Ads and Audiences
We're going to be making a lot of Ads. 1) The tiers allow us to select ads relevant to specific Campaigns, Adsets, or Ads. 2) Click the box to choose what you want to see 3) Click apply to hide everything else
Keep It Tidy
There are 4 Levels to an Ad.
1. The Account - One billing source. The example I use is that the ad account is like a filing cabinet.
2. The Campaign. The objective of the ad. You cannot have more than one objective within a campaign. For example, if your objective is to generate Page Likes, you can't create an ad to send people to your website with the campaign. Using the filing cabinet analogy, the Campaign is like a drawer in the cabinet.
3. Ad Sets. This is where we manage the budget for our Ads. It is also where we specific the Audience for our Ads. The Adset is like a folder found in the drawer of our filing cabinet.
4. Ads. This is where the creative of the ad is made. You create the text and image of the Ad for example. An Ad is like a piece of paper within the folder within the drawer within the filing cabinet.
1. Create an Ad. We’re going to be using this button a lot.
2. Duplicate an Ad.
1. Click on the Campaign Tab to see a list of campaigns you’ve created previously
2. Select the Campaign from the list (to edit, view, delete etc)
3. Click Edit
4. You can rename the campaign
5. Campaign type. It’s generally always Auction until you get to an advanced level.
6. If you forget what Object you can run in the campaign, check it here. Generally you should name your campaign with the Objective in mind so it’s easy to see in the list.
Ad Set Tab
1. Click the Ad Set Tab to view a list of all Adsets. Tip: Filter by Campaign to just see adsets you wan to view.
2. Tick the Adset you want to edit.
3. Click Edit
4. Rename Ad Set if you wish
5. Set your budget. Daily or Lifetime. If you choose Lifetime, you can create Day Parting.
6. Scheduling. Generally run ads all the time, you can stop them whenever you want, otherwise specify a date and time to end.
Set A Budget
For every $1 per day Ad spend, you should be able to reach about 150-300 people
1) In the Ad tab you’ll find all your Ads. Tip: use the Campaign or Adset Filter to make it easy to find the ads you want in the Upper Pane.
2) Click on an Ad to Edit it in the Lower Pane.
The Edit Pane
You’ll always get an error when you first make an Ad. It’s telling you not to forget something.
- 1. Click the ads tier
- 2. Click the Ad you want to edit
- 3. Click Edit
- 4. Rename if you want
- 5. Choose the Page that the Ad belongs to (if you have more than one page).
Edit the Ad Creative
- Choose to make a new Ad, or pick a post you’ve previously done. Note that the post won’t show up on your Page’s timeline. It’s what we call a Dark Post.
- The URL you’ll be sending them too.
- This is your Ad text. You need to sell people on why they should do what you want them to do.
- The Link Description stays with the post. If someone shares it for example, your post text won’t travel with it, but the link description will. Make sure you give a short summary of what’s at the destination URL.
- The headline will be large and bold, but you should still say something catchy.
- The Display Link is an instruction. It’s a message to the people about what action you want them to take. It reinforces your Call to Action (CTA).
- Pick an Image. One at a time. You should have access to your Free Stock Images via this option. Don’t forget to reposition to make the photo look right in the feed.
- Create up to 5 posts in one Ad.
Create an Ad
Click the + sign to start a new Ad. We’ll be doing this a lot. Remember this button.
You’ll be prompted where you want the Ad to “live”