Audience Insights

You can find the menu called Audience Insights at https://www.facebook.com/ads/manage

You do not need to have run an ad previously, even though it’s found in your Ads Manager.

The direct link is https://www.facebook.com/ads/audience_insights

You can only return insights for people older than 18.

The geo location All United States is select by default when you open Audience Insights. If you want to remove it, hover and click the X.  This is show you the insights for all of Facebook

You can select specific insights by choosing any of the options in the left hand menu or entering information into the fields.  The results are updated straight away.

You can also click on the information within the picture of the data, eg the bar graph, and that will exclude all other data in your insights.  

To clear, change the setting in the left side menu.

If you regularly check your Audience Insights for a particular search, you can Save it for future use.

This is where you can analyse the Age and Gender, Lifestyle, Relationship Status, Education Level and Job Title of your audience.

This is a really nice summary by Facebook of all the top categories of Pages that people like within your audience.

The larger the size of the audience, the more category items.

Facebook also sorts the Pages by relevancy to the Audience at the bottom

The location tab is the way to source the Top Geo Locations and Languages

The Activity tab contains insights in to the types of activities people in your audience do and the types of devices people use to access.  What’s interesting is the Devices filter (next