Are designed to for a specific action, like collecting email addresses, from your prospects (audiences, fans).
It’s generally recommended to a landing page service to achieve higher conversion rates. You can send people to a page on your site but the effectiveness will be reduced. Generally it’s because prospects are easily side tracked and distracted, and generally your pages have leaks, like menus, maps, ads, links etc that all point away from your efforts to capture leads.
What I’m talking about here works for either your pages or external ones, but we’ll be using the free service of Instapage for the purposes of learning.
To create a page for this exercise you’ll need an account with Instapage (free for one page).
We’ll be creating a Lead Generation style page, designed to collect email addresses.
Create a New Page
Log into Instapage and click Create.
Name Your Page
Enter a name for your Landing Page that you’ll remember what it’s for in the future.
Edit the elements of the landing page to suit your purpose.
Connecting to Mail Chimp
- Click the Action button
- Click Edit
If you don’t have a Mailchimp account, it’s highly recommended you create one now (free).
Create a New List if you don’t have any already.
Create Your API Key
Log In to Mailchimp.com (or sign up if you haven’t already, it’s really important for later).
Click on the drop down (top right) next to your name.
Pick a Mailchimp List you want your leads to go to.
- Select a list
- I personally tick No for Require Opt-In Confirmation. Best practise probably says you should. Mailchimp will send them an email asking if they really want to be on your list. They may miss it. It may go to spam.
- Click Contine
Make sure all the fields you have in your landing page are pointing to the correct fields in Mailchimp.
Click Autocreate missing fields and finish when done.