Create a Landing Page

Are designed to for a specific action, like collecting email addresses, from your prospects (audiences, fans).

It’s generally recommended to a landing page service to achieve higher conversion rates. You can send people to a page on your site but the effectiveness will be reduced. Generally it’s because prospects are easily side tracked and distracted, and generally your pages have leaks, like menus, maps, ads, links etc that all point away from your efforts to capture leads.

What I’m talking about here works for either your pages or external ones, but we’ll be using the free service of Instapage for the purposes of learning.

Instapage

To create a page for this exercise you’ll need an account with Instapage (free for one page).

We’ll be creating a Lead Generation style page, designed to collect email addresses.

Create a New Page

Log into Instapage and click Create.

Pick Your Template

Choose Lead Generation

Scroll through and choose a design that matches your purpose.

Click Edit.

Name Your Page

Enter a name for your Landing Page that you’ll remember what it’s for in the future.

Edit the elements of the landing page to suit your purpose.

Connecting to Mail Chimp

Click the Action button
Click Edit

If you don’t have a Mailchimp account, it’s highly recommended you create one now (free).

Create a New List if you don’t have any already.

Integration

Choose Integration

Choose Mailchimp

Enter Your API Key

Create Your API Key

Click on the drop down (top right) next to your name.

Choose Account

Choose Extras

Choose Extras drop down menu
Choose API keys

Create a Key

Click Create A Key
Copy your API KEY
Paste it in your Instapage tab

Pick a Mailchimp List you want your leads to go to.

Select a list
I personally tick No for Require Opt-In Confirmation. Best practise probably says you should. Mailchimp will send them an email asking if they really want to be on your list. They may miss it. It may go to spam.
Click Contine

Field Mapping

Make sure all the fields you have in your landing page are pointing to the correct fields in Mailchimp.

Click Autocreate missing fields and finish when done.

Save and Publish

Save
Publish

Choose where to publish

For this example, we’re choosing Instapage.

Define URL

Click continue

Copy your URL to clipboard

We’re going to send Facebook traffic to your new landing page from an Ad.