Marketing An Airhygiene Business

30 years ago, all you needed for people to find your business was a telephone and a listing in the Yellow Pages™. But today, technology has taken over and the big yellow book is great for making your monitor just the right height.

Now you need to be found on Google™when people are looking for you, plus you need to be on Facebook™ to get in front of people who aren’t looking for you but need you.

Customers are leaving reviews about you all over the internet which you need to be on top of in case it’s not great, or worse is an attack on your business. There’s a lot to be an expert at just to get customers to contact you instead of the competition.

If you pay 10s of thousands of dollars you could buy a territory from a franchisor who will handle all your marketing for you but that’s a lot of air conditioning units to clean just to break even.

What you want is to be booked out months in advance, handled by someone else who only promotes airhygiene companies, for an affordable price any startup could handle.

That’s us in a nutshell.

Every business needs a website but they can be very expensive. We’ll set you up with a mini-site hosted by Google for free so you can get running cheaply but not lose any authority in the marketplace. It will contain everything your potential clients need to know to trust you and contact you for business.

Then when you’re more established you can look at more extensive website.

Next you need to list your website with Google so they know who you are right away. It’s called Google My Business (GMB) and very few businesses take the time to do this listing well. Yet, when done properly, it will put you at the top of the list of local businesses (local pack). Even large franchises neglect this one neat little tool.

For a local business like yours, it’s critical to being found in a given area, conveying all your important information to people who are ‘googling’ you. A GMB listing gives you instant market authority.

You need to continuously manage your GMB listing to make sure you stay ahead of the competition:
– Benchmark GMB performance against competitors
– Analyse GMB insights data such as (Calls, Website Visits, Direction Requests)
– Create and publish GMB posts
– Optimise and update the listing.

If you could only do one thing to promote your business for FREE, it would set up your mini-site with GMB.

The next best way to get free traffic to your business is to be highly visible to Google’s search engine. Search engines drive the modern consumer to the products and services they need. Without an online presence, your company might as well be invisible

So that when people type ‘air conditioner cleaning near me’ you’re placed not just at the top of the Local Pack, but also at of the top of the search results page. Plus the 2nd spot, plus the 3rd spot, plus down the side of the page.

Just like the Yellow Pages, you want to be the biggest on the Google page. Technically it’s called Search Engine Optimisation (SEO) which basically means ‘make your website easily understood by Google so they can point people toward you’.
– Rank higher on Google searches
– Direct relevant traffic to your website
– Engage your target audience
– Create leads and turn them into sales
– Grow your business

So what are people typing into Google that you want to be listed as number 1 for? A clever marketer can latch on to phrases, sayings, words, that show intent to find someone to look after their air conditioning units. You want someone who’s worked with other businesses and knows what works already.

Who are you up against. We guarantee someone else is already operating in your area. What are their strengths and weaknesses and what can we learn from them to use both to make you outperform their marketing. You need an extensive competitor analysis to see exactly how they rank and who has what share of that voice into the market.

But what if a competitor is already established in your area? That’s where Google Pay Per Click ads come in.

SEO can take some time to kick in but you don’t have to play the long game. You can pay to be number 1 of the search results. With PPC you can bid for your key keywords to get in front of people who might otherwise find your competition. Even if they’re literally typing your competition’s name into Google.

This is the only service you’ll pay for from Google but it’s worth it to outperform your competition from day 1.

Google also has a tool that can tell us who is coming to your business. It’s called Google Analytics and you can have a full view of where they came from, what they did on your site, where they left, how many booked, how much did they spend and so much more.

Once set up properly Google Analytics can help you make important decisions about your business and its growth.

In a nutshell, Google is a place for people to tell it their problems so they can provide you as the solution. The problem is that there are only so many people who are presently searching for an answer.

You also need to be getting in front of people who need you but they’re not searching yet.

In the days of the Yellow Pages, local businesses did letterbox drops. But today we have a much much more powerful and cheaper tool.

While Google is great to latching on to keywords that people type to find the answers to their problems, Facebook is perfect for telling people what their problems are. If that problem resonates with them, they’ll click through to your business. Even if you don’t use Facebook, almost every other Australian does. It’s a magic way to get your message to the population but clever enough to just reach people in a single suburb.

Facebook and Google are the perfect marriage to direct lots of traffic to your business.

At present, it costs $1 to reach about 50 people on Facebook. That’s a lot more efficient than a postage stamp or a letterbox drop, even 30 years ago. Plus, Facebook knows everything, so it can even tell which houses definitely wouldn’t want your business and not deliver to them.

Just like Google, you need to be set up properly with a business class Facebook page and account to make it work well for your business.

But what do you say to attract people to your website via GMB, SEO, or Facebook?

The answer is solving problems and writing them down to align people with your purpose. This is called Content.

Building an audience using content is flexible, repeatable, scalable and allows you to build a relationship with your customers by sharing your knowledge. It also increases the SEO of your website, attracting new visitors through giving knowledge.

It’s not just about pumping out an article you want to write though, this is about matching what your potential audience wants with what you can give them. You can go deeper into a subject that solves specific problems and is, therefore, easier to rank for.

But who has time for this when running a business? You need someone who can create a relevant content plan and write a blog post a month for you.

SEO’d, uploaded to your website, submitted to Google and even posted on your Facebook page and GMB listing.

We now live in world where consumers dictate how successful you will be. Online reviews are how today’s consumers discover, evaluate, and trust businesses. You need to identify your happiest customers and make it easy for them to share their experiences on the most important review sites.

At the same time, be able to pacify most unhappy customers before they leave a negative review online
– Handpick the review sites you need more reviews on
– Get reviews from your customers anytime, anywhere
– Make it easy for customers to write reviews
– Share valuable customer feedback with you
– Monitor reviews and track responses through your dashboard
– Respond quickly and efficiently to build trust.

While people will read what other people say about you and make an opinion, so does Google read what other sites say about you to give more weight to your business. This is listing management.

Building and managing local, niche, and general listings will boost your online visibility with Google. You need help to stay in control of your online visibility by identifying and building missing business listings on all the relevant directories. You need to fix any inaccurate existing listings and remove duplicates. You need:
– Detailed Name, Address, Phone (NAP) audits and listing score reports
– Track week-on-week active listing growth
– Monitor competitor listings and fill gaps
– Discover new listings opportunities

Marketing has changed a lot from the good old days of landlines and printed directories, but that doesn’t mean you have to think about it.  

If you
– need a website and/or
– want someone to look after all your free and paid digital marketing channels 
– plus give you tools to manage your reputation 
– so that your airhygiene or related business can thrive and grow from day 1…. 

That’s what do. 

Everything listed above is our bread and butter.

We’re not going to compete with ourselves so we’ll help promote only one business per defined territory.  

So if you’d like the benefits of a franchise level marketing team for a startup business price please click the button below to get started.