30 years ago, all you needed for people to find your business was a telephone and a listing in the Yellow Pages™. But today, technology has taken over and the big yellow book is great for making your monitor just the right height.
Now you need to be found on Google™when people are looking for you, plus you need to be on Facebook™ to get in front of people who aren’t looking for you but need you.
Customers are leaving reviews about you all over the internet which you need to be on top of in case it’s not great, or worse is an attack on your business. There’s a lot to be an expert at just to get customers to contact you instead of the competition.
If you pay 10s of thousands of dollars you could buy a territory from a franchisor who will handle all your marketing for you but that’s a lot of air conditioning units to clean just to break even.
What you want is to be booked out months in advance, handled by someone else who only promotes airhygiene companies, for an affordable price any startup could handle.
That’s us in a nutshell.