All musicians and bands dream of the day when they make a breakthrough and become famous. But for every rock star there are hundreds of thousands of aspiring artists who never manage to grow their fan base beyond their local area. The issue is that big record labels only sign bands and musicians who have gained at least some notoriety. In this article, we will show you how Facebook marketing may be the first step on the path to your success.
Your Fans Are on Facebook, So Be There, As Well!
This may be a no-brainer, but it has to be said: people are looking for everything on the social media. This includes career opportunities, products and services and, of course, entertainment. Almost everyone asks their friends for recommendation of music to listen to or concerts to attend during the weekend.
As a musician, a Facebook page can be your springboard for a larger audience for your music. If you are genuine, active and social with your followers, they will become your loyal fans and help you sell more records and concert tickets.
What Exactly Do You Need To Do as Part of Your Facebook Marketing Strategy?
Promoting your music on Facebook has two key components:
- The organic traffic you generate with your posts
- The paid advertising that helps you gain more followers.
In this article, we will focus on both aspects and try to give you a few helpful and actionable tips to create your Facebook marketing strategy. Here is what you should do:
1. Make Your Facebook Page Look Memorable
Every popular artist has a visible and memorable brand image. This brand image should be visible everywhere: in the font you use on your website, in the promotional photos you release and in your social media profile and cover photos.
These last elements are very important in order to attract the right kind of followers. People see a photo and interpret it in a certain way. Once they reach your page, if they do not see a match between what they imagined and what they see will make them leave.
Thus, make sure you position yourself through branding the way you want to be seen: as a rock, pop, jazz or classical artist. Each music style has its own visual elements, as you well know. Use the right ones if you want to be successful in your Facebook marketing.
2. Video Makes the Facebook Star
Video may have killed the radio star, as the song goes. But we can attest to the fact that it is the best content format for a killer Facebook marketing strategy for musicians and bands.
Here are just a few simple ways in which you can use video on your Facebook page:
- Share snippets from your recording sessions;
- Go live during shows;
- Upload previews of your upcoming music videos.
Using a clever mix of boosted posts, Facebook ads and organic reach, your videos can help you gain new followers, sell albums, merchandise and concert tickets.
3. Be Friendly and Approachable
The untouchable superstar is no longer popular with music stars. People enjoy personal and direct connections with the artists they admire, and social media facilitates this connection. Thus, take the time to answer questions on Messenger and questions in comments to your posts.
Also, take the time to find out what your followers are expecting from you. You can do this by creating polls on Facebook or simply asking your fans where they would like to see you performing.
4. Grow Sales through the Facebook Button on Your Page
Every Facebook page can add a CTA button right under the cover photo. This button can be customised as follow:
- Make a booking
- Contact you
- Learn more about you
- Shop with you
- Install your app.
Thus, depending on what you focus on right now (live shows or album sales) you can define the CTA button that best fits your needs. Of course, you can reprogram the Facebook button from time to time.
5. Invest in Facebook Ads and Reap the Benefits
Ads represent a big part of your Facebook marketing strategy. Organic reach is very low and cannot ensure a steady flow of leads to your website or streaming service. So, yes, you will have to spend money on advertising.
However, the good thing is that Facebook ads are incredibly well targeted. You can set very specific selection criteria for your ad audience, such as:
- Likes and interests
- Bands/musicians similar to you whom they follow
- Age, sex, location
- Specific behaviours (visited your website, added your album to shopping cart).
In this way, you have very high chances of reaching people who like your style of music and will buy your albums.